COURSE OVERVIEW

This practical and highly-interactive course includes real-life case studies and exercises where participants will be engaged in a series of interactive small groups and class workshops. 

 

This course is designed to provide participants with a detailed and up-to-date overview of Certificate in Forecasting and Strategic Planning. It covers the importance in guiding business direction; the role of forecasting in strategic planning; the types of forecasts including the basic principles and best practices in effective forecasting; recognizing and managing the inherent uncertainty in forecasts; linking the strategic planning and execution; and the qualitative forecasting techniques, quantitative forecasting techniques, predictive analytics, scenario planning and risk analysis in forecasting. 

 

Further, the course will also discuss the evaluation of forecasting performance; the organization's purpose, aspirations and principles; the techniques for analyzing internal and external environment (SWOT, PESTEL) and strategic analysis using models like Porter's Five Forces and value chain analysis to understand competitive position; the strategy formulation, strategy implementation and strategic control and evaluation; and the role of assumptions in strategic planning and forecasting. 

 

During this interactive course, participants will learn the resource forecasting, sales and revenue forecasting for decision making; aligning forecasts with strategy and incorporating risk assessment and management into strategic planning and forecasting; the role of AI, big data and predictive analytics in forecasting; the impact of digital transformation on strategic planning; integrating sustainability goals into strategic planning; the crisis management and contingency planning; incorporating flexibility and agility into strategic planning in response to changing conditions; and the emerging trends and future of forecasting and strategic planning.