COURSE OVERVIEW
TM0041 : Strategic Account Management

OVERVIEW
COURSE TITLE | : | TM0041 : Strategic Account Management |
COURSE DATE | : | Oct 13 - Oct 17 2025 |
DURATION | : | 5 Days |
INSTRUCTOR | : | Mr. Pan Kidis |
VENUE | : | London, United Kingdom |
COURSE FEE | : | $ 8800 |
Register For Course Outline |
Course Description
This practical and highly-interactive course includes real-life case studies and exercises where participants will be engaged in a series of interactive small groups and class workshops.
This course is designed to provide participants with a detailed and up-to-date overview of Strategic Account Management. It covers the strategic account management and its importance in business; identifying strategic accounts, conducting market research and analysis and creating a profile of an ideal strategic account; recognizing customer needs and developing a strategic account plan; building a strong relationship and communicating effectively with strategic accounts; managing customer expectations; and addressing customer concerns and complaints in a professional manner.
During this interactive course, participants will learn to develop and implement a sales strategy as well as effective negotiation skills; the cross-selling and up-selling techniques and managing sales cycle, change and risk; leveraging technology in SAM, measuring and evaluating SAM performance and implementing continuous improvement; managing international and virtual accounts, team building, leadership and resources; and the various techniques for managing time including prioritizing tasks and delegating responsibilities.
TRAINING METHODOLOGY
This interactive training course includes the following training methodologies:
LecturesPractical Workshops & Work Presentations
Hands-on Practical Exercises & Case Studies
Simulators (Hardware & Software) & Videos
In an unlikely event, the course instructor may modify the above training methodology for technical reasons.
VIRTUAL TRAINING (IF APPLICABLE)
If this course is delivered online as a Virtual Training, the following limitations will be applicable:
Certificates | : | Only soft copy certificates will be issued |
Training Materials | : | Only soft copy materials will be issued |
Training Methodology | : | 80% theory, 20% practical |
Training Program | : | 4 hours per day, from 09:30 to 13:30 |
RELATED COURSES

TM0006 : Recovery Strategy Development
- Date: Jun 29 - Jul 03 / 3 Days
- Location: Dubai, UAE
- Course Details Register

SS0392 : The Essential Strategies of Leadership
- Date: Jun 30 - Jul 04 / 3 Days
- Location: Athens, Greece
- Course Details Register

TM0034 : Leadership: Great Leaders, Great Teams, Great Results
- Date: Jun 30 - Jul 04 / 3 Days
- Location: London, United Kingdom
- Course Details Register

TM0081 : Apollo Root Cause Analysis Facilitator
- Date: Jun 29 - Jul 03 / 3 Days
- Location: Dubai, UAE
- Course Details Register