HTME

COURSE OVERVIEW

TM0041 : Strategic Account Management
Strategic Account Management
OVERVIEW
COURSE TITLE : TM0041 : Strategic Account Management
COURSE DATE : Nov 03 - Nov 07 2025
DURATION : 5 Days
INSTRUCTOR : Mr. Pan Kidis
VENUE : Madrid, Spain
COURSE FEE : $ 8800
Register For Course Outline

Course Description

This practical and highly-interactive course includes real-life case studies and exercises where participants will be engaged in a series of interactive small groups and class workshops. 
 
This course is designed to provide participants with a detailed and up-to-date overview of Strategic Account Management. It covers the strategic account management and its importance in business; identifying strategic accounts, conducting market research and analysis and creating a profile of an ideal strategic account; recognizing customer needs and developing a strategic account plan; building a strong relationship and communicating effectively with strategic accounts; managing customer expectations; and addressing customer concerns and complaints in a professional manner. 
 
During this interactive course, participants will learn to develop and implement a sales strategy as well as effective negotiation skills; the cross-selling and up-selling techniques and managing sales cycle, change and risk; leveraging technology in SAM, measuring and evaluating SAM performance and implementing continuous improvement; managing international and virtual accounts, team building, leadership and resources; and the various techniques for managing time including prioritizing tasks and delegating responsibilities. 
 

link to course overview PDF

TRAINING METHODOLOGY

This interactive training course includes the following training methodologies:

Lectures
Practical Workshops & Work Presentations
Hands-on Practical Exercises & Case Studies
Simulators (Hardware & Software) & Videos

In an unlikely event, the course instructor may modify the above training methodology for technical reasons.

VIRTUAL TRAINING (IF APPLICABLE)

If this course is delivered online as a Virtual Training, the following limitations will be applicable:

Certificates : Only soft copy certificates will be issued
Training Materials : Only soft copy materials will be issued
Training Methodology : 80% theory, 20% practical
Training Program : 4 hours per day, from 09:30 to 13:30

RELATED COURSES

Recovery Strategy Development

TM0006 : Recovery Strategy Development

Leadership: Great Leaders, Great Teams, Great Results

TM0034 : Leadership: Great Leaders, Great Teams, Great Results

Apollo Root Cause Analysis Facilitator

TM0081 : Apollo Root Cause Analysis Facilitator

The Essential Strategies of Leadership

SS0392 : The Essential Strategies of Leadership