COURSE OVERVIEW
TM0070 : Strategic Planning for the Marketing of Petroleum Products

OVERVIEW
COURSE TITLE | : | TM0070 : Strategic Planning for the Marketing of Petroleum Products |
COURSE DATE | : | Jul 07 - Jul 11 2025 |
DURATION | : | 5 Days |
INSTRUCTOR | : | Ms. Sarah Henley Du Plessis |
VENUE | : | London, United Kingdom |
COURSE FEE | : | $ 8800 |
Register For Course Outline |
Course Description
This practical and highly-interactive course includes real-life case studies and exercises where participants will be engaged in a series of interactive small groups and class workshops.
This course is design to provide participants with a detailed and up-to-date overview of strategic planning for the marketing of petroleum products. It covers the marketing planning process, marketing planning aims and objectives; the marketing facts, marketing environment, detailed marketing activity and marketing system; the marketing system, goals and the strategies on how the objectives will be achieved; and the detailed plans and programs including the content of marketing plan;
During this interactive course, participants will learn the completion of marketing plan, product portfolio and portfolio analysis; the market strategy and identify personnel requirements; the program evaluation, PERT techniques and critical path analysis; the measurement of progress, performance analysis and budget as managerial tools; the marketing strategy and the key part of the general corporate strategy sectoral tactics and actions types of strategies; and the strategic models and the consumer-centric business.
TRAINING METHODOLOGY
This interactive training course includes the following training methodologies:
LecturesPractical Workshops & Work Presentations
Hands-on Practical Exercises & Case Studies
Simulators (Hardware & Software) & Videos
In an unlikely event, the course instructor may modify the above training methodology for technical reasons.
VIRTUAL TRAINING (IF APPLICABLE)
If this course is delivered online as a Virtual Training, the following limitations will be applicable:
Certificates | : | Only soft copy certificates will be issued |
Training Materials | : | Only soft copy materials will be issued |
Training Methodology | : | 80% theory, 20% practical |
Training Program | : | 4 hours per day, from 09:30 to 13:30 |
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