COURSE OVERVIEW

This practical and highly-interactive course includes real-life case studies and exercises where participants will be engaged in a series of interactive small groups and class workshops. 

 

This course is design to provide participants with a detailed and up-to-date overview of strategic planning for the marketing of petroleum products. It covers the marketing planning process, marketing planning aims and objectives; the marketing facts, marketing environment, detailed marketing activity and marketing system; the marketing system, goals and the strategies on how the objectives will be achieved; and the detailed plans and programs including the content of marketing plan; 

 

During this interactive course, participants will learn the completion of marketing plan, product portfolio and portfolio analysis; the market strategy and identify personnel requirements; the program evaluation, PERT techniques and critical path analysis; the measurement of progress, performance analysis and budget as managerial tools; the marketing strategy and the key part of the general corporate strategy sectoral tactics and actions types of strategies; and the strategic models and the consumer-centric business.