HTME

COURSE OVERVIEW

TM0070 : Strategic Planning for the Marketing of Petroleum Products
Strategic Planning for the Marketing of Petroleum Products
OVERVIEW
COURSE TITLE : TM0070 : Strategic Planning for the Marketing of Petroleum Products
COURSE DATE : Oct 12 - Oct 16 2025
DURATION : 5 Days
INSTRUCTOR : Ms. Sarah Henley Du Plessis
VENUE : Dubai, UAE
COURSE FEE : $ 5500
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Course Description

This practical and highly-interactive course includes real-life case studies and exercises where participants will be engaged in a series of interactive small groups and class workshops. 
 
This course is design to provide participants with a detailed and up-to-date overview of strategic planning for the marketing of petroleum products. It covers the marketing planning process, marketing planning aims and objectives; the marketing facts, marketing environment, detailed marketing activity and marketing system; the marketing system, goals and the strategies on how the objectives will be achieved; and the detailed plans and programs including the content of marketing plan; 
 
During this interactive course, participants will learn the completion of marketing plan, product portfolio and portfolio analysis; the market strategy and identify personnel requirements; the program evaluation, PERT techniques and critical path analysis; the measurement of progress, performance analysis and budget as managerial tools; the marketing strategy and the key part of the general corporate strategy sectoral tactics and actions types of strategies; and the strategic models and the consumer-centric business. 
 
 

link to course overview PDF

TRAINING METHODOLOGY

This interactive training course includes the following training methodologies:

Lectures
Practical Workshops & Work Presentations
Hands-on Practical Exercises & Case Studies
Simulators (Hardware & Software) & Videos

In an unlikely event, the course instructor may modify the above training methodology for technical reasons.

VIRTUAL TRAINING (IF APPLICABLE)

If this course is delivered online as a Virtual Training, the following limitations will be applicable:

Certificates : Only soft copy certificates will be issued
Training Materials : Only soft copy materials will be issued
Training Methodology : 80% theory, 20% practical
Training Program : 4 hours per day, from 09:30 to 13:30

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